About Color Line:
Color Line AS is Norway’s largest and one of Europe’s leading cruise and transport shipping companies. After a strategic reorganization in 2008, the company deploys a total of six ships on four routes linking seven ports in four countries; Norway, Sweden,
Denmark and Germany. Color Line operates in the fields of passengers and goods, conference, hotel management, restaurants, retailing, entertainment and organized tour production. Color Line has in the period 2004 – 2014 invested 7.5 billion NOK in new ships and concepts.
About E-Dea Solutions:
E-Dea has provided Color Line with their flagship product, eBooking©, since 2008.
After a bespoke implementation and integration project and a continuous enhancement process, eBooking© became the “core” of the Color Line’s reservation and check-in platform providing all functionalities needed by the Company to manage on daily basis its booking, revenue and boarding operations.
The main challenge has been to configure and tailor the eBooking© systems in order to properly handle the unique business model of Color Line that blends Cruise service to traditional ferry transport. Color Line owns the largest Cruise ships with car deck, MS Color Fantasy and MS Color Magic, which have the similar number of cabins as Europe’s 10th and 13th largest hotel and the capacity of between 550 and 750 vehicles.
In 2013 Color Line started the implementation of the eBoarding© solution, natively integrated with eBooking©, to automate the check-in process at Color Line’s terminals.
An average of more than 30% of passenger traffic has flowed through the eBoarding© self-service kiosks, just during the first months after system deploy. As real Business result, the Company has reported decreased boarding times, improved Customers satisfaction and reduced staffing for managing the check-in operations.